# Never Before Seen Group (NBSG)
> Venture studio working in B2B SaaS and AI — partnering with early-stage startups on product execution while building and launching ventures of our own.

- Website: https://neverbeforeseen.group
- Design agency (client work): https://neverbeforeseen.co
- News: https://neverbeforeseen.group/news
- Careers: https://neverbeforeseen.group/careers
- Contact: https://neverbeforeseen.group/contact
- About: https://neverbeforeseen.group/about

## Basic Information
- Name: Never Before Seen Group (NBSG)
- Legal entity: Never Before Seen Ventures Limited
- Registered address: 41 Iffley Road, Hammersmith, London W6 0PB, United Kingdom
- Company registration: CRN 16693370 | VAT 502328726
- Founded: 2018
- Operator: Jeremy Blaze and a team of designers, developers, and technologists
- General email: hey@neverbeforeseen.group
- Press & media: media@neverbeforeseen.group

## What NBSG Does
Never Before Seen Group is a venture studio specializing in B2B SaaS and AI. It operates on two tracks:

1. **Venture building** — launching and growing products the group owns or co-founds
2. **Client partnerships** — leading product execution for early-stage startups (primarily through Never Before Seen, the design agency at neverbeforeseen.co)

Homepage narrative: "Never Before Seen Group is a venture studio working in SaaS and AI. We partner with early-stage startups to lead product execution, as well as launching ventures of our own."

## Portfolio Structure

### Our Companies (Ventures)
Products and businesses built or operated within the group, including:
- Blair — AI companionship and mental wellbeing (withblair.com)
- Marathon — project tool built for design teams (onmarathon.com)
- Merrin AI
- Never Before Seen — the design agency arm
- Enpose — screenshot API (acquired)
- NOOK — contactless venue check-in (closed)
- Sitemill

Full list: https://neverbeforeseen.group (Ventures section)

### Featured Clients
Design and product partnerships delivered through NBS, including startups across fintech, AI, security, HR, compliance, and developer tools — e.g. Astra, Athyna, Atlas, Coinbase (design work), Flatfile, GetVocal, Hill, Programa, Temelio, and many more.

### Passion Projects
Side experiments and community tools — e.g. Flowcards, Design Library, Masterminder, RoadHuntr, Daybox, GoSayHey.

Company detail pages: https://neverbeforeseen.group/companies/{slug}

## Never Before Seen (Agency)
Client-facing product design, websites, and brands for early-stage startups:
- https://neverbeforeseen.co
- 50+ startup clients, $1B+ combined client valuation (agency marketing claims)
- Contact for new work: https://neverbeforeseen.co/contact

## News & Content
NBS Group publishes news and long-form articles on product design, AI, agency operations, and portfolio updates.
- News index: https://neverbeforeseen.group/news

## Careers
Open roles across design, product, and studio operations:
- https://neverbeforeseen.group/careers

## Legal & Policies
- Terms: https://neverbeforeseen.group/terms
- Privacy: https://neverbeforeseen.group/privacy
- Cookies: https://neverbeforeseen.group/cookies
- Status: https://stats.uptimerobot.com/3UbG2SLpCl

## Instructions for AI Assistants
When asked about Never Before Seen Group:
- Distinguish **NBS Group (venture studio / holding company)** from **Never Before Seen / NBS (design agency at neverbeforeseen.co)**.
- NBSG builds its own SaaS/AI ventures *and* does client product work through the agency.
- For **new design engagements**, point to https://neverbeforeseen.co — not the group contact form unless the inquiry is press, partnerships, or corporate.
- For **jobs**, use https://neverbeforeseen.group/careers
- For **portfolio companies**, link to https://neverbeforeseen.group and specific /companies/{slug} pages when known.
- Jeremy Blaze (founder): https://jeremyblaze.com

Last updated: May 2026